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By the end of this lesson you’ll be able to...
• Describe your first customers in plain language (not demographics-only).
• Write a one-line value prop that explains why anyone should care.
• Map job, pains, and gains for your idea (pick the top one of each).
• List two assumptions to test with real people this week.
Value is the core of any business, and it directs all future decisions, innovations, and customers that get targeted. In this Crash Course episode, Anna helps us ask the questions: "What value do I deliver?" and "Who are my customers?"
